How to use facebook ads geo targeting to get more leads and customers for your business

Facebook Geo-targeting ads have become the go-to marketing platform for local brick and mortar businesses. Especially, the travel and tourism industry. It allows you to tremendously increase your potential to reach and tap new target audiences in any region within affordable cost.

Geo-targeting facebook ads are the widely accepted social media marketing channel where you can restrict your ads to a specific region, city and even zip code of your target location. It serves as a quick means to directly inspire and market your exciting products and services to prospective local customers.

About 85% of millennials use online means to research their next travel destination, accommodation, and tour activities.

What are Facebook Geo-Targeting ads?

Facebook Geo-Targeting ads are a marketing ad to set of relevant users at a specific location. It is an effective way to attract customers for brick and mortar stores, online businesses to target a specific geographic location anywhere worldwide. It allows you to discover new and refined strategies to get highly targeted customers.

Why Should you use facebook advertising location targeting?

Facebook's advertising location targeting offers you unique and flexible options to laser target your customers. You can display your products relevant to local climate and culture, localize deliveries, and share specific content to promote in a geographical location.

Some of the other benefits include:

1. Personalized or customized content marketing to any specific region in the world.
2. Eliminate irrelevant traffic. 
3. It helps you to explore new market areas that were once impossible. 
   
4. Helps you to specific products tailored to seasonal or custom events. 
   
5. It allows you to hide your strategic ads from competitors. 
   
6. It increases your spread of service with reduced time to market. 
   
7. Create ads copy in personalized language for a specific region.

How to get high-value customers with region-specific ads?

Every business gets significant revenue from high-value customers who have a high net worth. Attracting high-value customers usually amplifies the growth of your business to a few several times.

You can get high-value customers with Geo Targetting and considering additional options as follows: 

Customers within a Region.

You can easily target a particular geographical area by using the Drop Pin feature on Facebook Ad Manager. You can place a drop pin middle of your target area and specify the radius in miles to cover the range of the target area.

A specific region with the desired behavior pattern & Demographic.

You can target relevant audiences with specific travel behavior along with the region. Under the behavior section in Facebook ads, you can select the audience by travel behaviors such as frequent travelers, currently traveling, used travel apps, and international travelers.

You can also narrow down the audience base by selecting income ranges under demographic sections. These combinations help you to laser target your relevant customers for your business. 

Geographic exclusion. 

You have the flexibility to specify areas to be excluded from your ads that are not relevant to your business by selecting specific geo-locations to be excluded. You can also pick areas to be excluded from your target region by specifying zip codes under the Exclude section of the ad.

Geographical behavior 

With geo-targeting ads, you can prevent the wrong targeting based on location and regional behavior. Some of the ads are not relevant to local people who live in the location or recently been there. Geo-targeting provides an option to target people traveling in a location rather than selecting everyone in the location or people who already live in a location.

Custom Lists 

You can target your customers based on a list of a pre-determined list of locations where you know your high-value customers stay. You can also copy-paste the list of bulk locations to specify your target area in the ad to specify your custom list of the target locations.

Getting Started with Facebook Advertising Location Targeting

Facebook ads geo-targeting helps you to reach relevant customers with pinpoint accuracy. The following steps help you to set up a facebook advanced location targeting ad in Facebook Ads Manager.

Select the Ad type. 

From the Facebook ads manager, open the ad creation page by clicking on Create Ad.  Select the ad objective from the given options, that best suit your promotion. 

Your ad objective depends upon your planned goals and content of promotion of your ad. Your ad objective could be targetted for either brand awareness, conversions or considerations. 

Select the target location.

Select the target people to choose between targeting all people, people who live in the location, people who recently moved in the location or people traveling in the location.

Select the location based on your target region and target goals.

The method of selecting your target location depends upon the ad type in the above step. You can select the target location country state, city, and zip code. You can also select a location using the Drop Pin option and a specifying radius around the pin location. 

Refine your target audience. 

You need to define the target audience further by age, gender, language, income range, and behavior of the customers to choose high-value customers as defined above.

Finally, you need to complete the remaining steps of the Facebook ad creation and save it.

Is Geo-Targeting suitable for you or your business?

Geo-Targeting is ideal for brick and mortar businesses that want to attract local customers surrounding it.

If your store is located in a city, you are likely to have a number of customers than a store at an urban location with similar ads. You can also specify your target location by defining a focus zip code and define a radius of a few miles around your store.

Facebook ads geo-targeting is not the best way if your business is online-only unless your business depends on focus regions such as travel and tourism.

When your facebook ads are optimized for mobile, it becomes a more powerful method since a majority of traffic on facebook is more mobile devices than desktop.

I created a Facebook Location Targeting Ad, Now What?

Have a dedicated landing page ready and optimized!

Now that you've created your facebook advanced location targeting ad, it's time to make sure you have the right landing page and offer in place. There are lots of landing page builders on the market, so finding a good tool to build one isn't difficult. However, finding a landing page builder that is fast loading and includes websites, funnels, e-commerce, memberships, and CRM is rare. 

That's why we created Pixelflow.io! We notice there wasn't a landing page builder that included all the necessary features we needed to create high-converting websites and landing pages. We also wanted the option to create single product websites/landing pages and no other software included all these features for one low monthly price. If they did, they charged a ridiculous amount of money to use their software.

That's why we partnered with some talented developers to create Pixelflow.io, the best landing page builder on the market! Ok, we're a little biased, but if you give us a try, you'll see why! Click the button below to start your free trial today!